Podcast
The Started On WhatsApp podcast celebrates all the ways we find and build connections through the group chat. Whether we’re bonding through a a nerdy fandom or building on a decades-long friendship, the group chat is where we go to ask both the silly and the hard questions, and where memes and stickers are their own love language.
CHats and Channel
The bread and butter of WhatsApp in-app content.
On the Chats side, technical product knowledge is distilled into human-driven and relatable use cases to illustrate how the brand creates features that increase connection and productivity.
On the Channel side, we feature a breadth of storytelling from collaborations with artists like Billie Eilish and brands like Wendy’s to keep WhatsApp at the centre of current culture.
WEB
WhatsApp is one of the most visited sites in the world. Its webpages highlight the product but maintain the focus on the hero benefits—closeness and connection.