Started On WhatsApp: The Podcast

The fated, goated group chat—where we settle debates, schedule offline time, and spill the tea—is how WhatsApp brings global communities together, from long-distance families to die-hard fans. So we said, let’s not just talk in them, let’s talk about them. This brand-exclusive, bespoke podcast was delivered through mini episodes that were first released directly on the WhatsApp channel through voice messages. For Seasons 2 and 3, I led the development of each episode narrative (host script and guest story) and the copy for all promotional pieces (video scripts and social posts).

SEASON 3: BROTHERHOODS

Our host Karamo brings his signature warmth and curiosity to chat with 6 groups of men from around the world who have endured thick and thin together, from loss to long-distance and the kind of laughter that could only come from knowing each other for decades.

Fun fact: the episode titles are their group chat names.

Have a listen and find the full season on Spotify.

Season 2: Fandoms

Maybe when we love something we shouldn’t let it go—because how else would these superfans have found each other (and themselves) if not for their intense commitment to their fandoms? Our host Michelle Buteau brings the energy and the giggles as we hear from group chats that obsess over everything from romantasy to wrestling.

Get your hit of dopamine and listen to the full season on Spotify.