Trang Be — Portfolio

Many things (photographer, designer, brainstormer), but mainly a writer.

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Brand Deck, Content Guidelines

Reinventing Coco & Cowe as a resource for the modern young woman, I crafted guidelines for incoming contributors, keeping in mind a fresh and ambitious tone. Design was kept simple throughout, incorporating angled lines and a minimal colour palette.

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Corporate Print Advertisement

Elevating and reimagining the Sunday Brunch Service at Four Seasons Resort Palm Beach, in line with the luxe, corporate brand voice.

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Social Content Copy

Working with designers and photographers, I develop social content copy tailored to each respective brand identity. Working with a range of projects, including a Toronto-based feminist fashion magazine and a world-famous hospitality chain, I am able to write and convey key messaging from a multifaceted range of angles, styles, and voices.