Trang Be — Portfolio
Many things (photographer, designer, brainstormer), but mainly a writer.
Brand Deck, Content Guidelines
Reinventing Coco & Cowe as a resource for the modern young woman, I crafted guidelines for incoming contributors, keeping in mind a fresh and ambitious tone. Design was kept simple throughout, incorporating angled lines and a minimal colour palette.
Corporate Print Advertisement
Elevating and reimagining the Sunday Brunch Service at Four Seasons Resort Palm Beach, in line with the luxe, corporate brand voice.
Social Content Copy
Working with designers and photographers, I develop social content copy tailored to each respective brand identity. Working with a range of projects, including a Toronto-based feminist fashion magazine and a world-famous hospitality chain, I am able to write and convey key messaging from a multifaceted range of angles, styles, and voices.