FORWARD by Square
FORWARD by Square
Out of Square’s mission for economic empowerment came FORWARD — a business accelerator for Black and Latino-owned businesses in collaboration with Social Change Fund and American Express, and with mentors that included Dwyane Wade and Rosario Dawson. After countless naming sessions, concept presentations, and refinements, we produced an end-to-end campaign of video, social, web, and experiential.
Launch video
The brief: galvanize. Highlighting hard-hitting stats and the systemic difficulties Black and Latino entrepreneurs face and overcome.
Landing page
A balanced combination of conceptual messaging, statistics, and program particulars.
The Forward Forum
Held in Miami, we brought together the FORWARD entrepreneurs for a day of connection, celebration, and community.
Role: Copywriter
Creative directors: Jonathan Skale, Neil MacLean
Art director: Brandon Murray
Graphic designer: Megan Eckersley
Design technologist: Cherri Hartigan
Producer: Phil Tavares